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Air China Product Promotion for the 2007 Summer Season

The Air China Product Promotion Conference for the 2007 Summer Season was held from March 6 to March 15 in 14 cities, namely Beijing, Shanghai, Chengdu, Dalian, Nanjing, Xiamen, Qingdao, Hangzhou, Xi'an, Wuhan, Shenyang, Wenzhou, Changsha and Urumchi. The promotional activities were conducted by the Marketing Department in collaboration with the Ground Handling Department, Cabin Services, Network & Revenue Management, Sales, Revenue Accounting, International Affairs Department and the Olympic Office of Air China.

The 2007 Summer Season Product Promotion Conference delivered a comprehensive introduction on Air China's products and services in the areas of route network, the Beijing hub, E-commerce, new fare products, new first/business class products, the frequent flyer program, Olympic marketing and Star Alliance. The overall promotional activities provided great opportunities to enhance Air China's brand image and profile. It also reflected the superior service capabilities of Air China as the airline partner of the Beijing 2008 Olympic Games.

The product promotion has enabled Air China to help sales agents learn more about the sales products and Air China’s international presence, brand influence and market orientation. It has also contributed to a strong boost in the sales efforts this year.