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Air China Listed in Global Top 500 Brands

The “2007 Global Top 500 Brands List” compiled by the World Brand Lab was made public in New York on June 13, 2007. There were 12 Chinese brands listed as the “National Brand Team of China” including Air China Limited, China Mobile and CCTV. Air China ranks 461 among the top 500 global brands. This is the first time Air China was included in the same international arena of world famous brands.

By consistently adhering to the service philosophy of "Credibility, Convenience, Comfort and Choice", Air China believes brand management is an important element towards achieving its development goal and vision. Service innovation enriches the brand, safe operation secures the brand, business strategy reinforces the brand, organizational restructuring supports the brand, and corporate culture enhances the brand. Air China is making every effort to build its brand image and escalate its brand recognition. By being listed in the World’s Top 500 Brands, Air China demonstrates outstanding achievements in focusing on its brand image over the past years.

The World Brand Lab is led by Nobel Economics laureate Robert Mundell and consists of experts and consultants from many world leading institutes such as Harvard University, Yale University, MIT, Oxford University, and Cambridge University. The Global Top 500 Brands List has been published for four consecutive years. The results are based on a half-year survey of 3300 world renowned brands evaluating market share, brand loyalty and global leadership.